Privacy and Cookie Policy

Last updated: 21 July 2026

The Model Tree Shop is a trading name of Model Railway Magic Ltd, company number 12703527.

Contact: help@themodeltreeshop.co.uk
Address: Unit 15, The Bull Centre, Stockton Lane, York, YO32 9LE

Model Railway Magic Ltd is responsible for the personal information described in this policy.

Information we collect

When you use our website, create an account, place an order or contact us, we may collect:

• Your name, address, email address and telephone number
• Your account details and order history
• Details of products ordered, payments, deliveries, returns and refunds
• Emails, enquiries, reviews and other messages you send us
• Technical information such as your IP address, browser, device and pages visited
• Your marketing and cookie preferences

We do not normally receive or store your full card details. Payments are handled by specialist payment providers.

How we use your information

We use personal information to:

• Process and deliver orders
• Take payments and issue refunds
• Manage customer accounts
• Answer enquiries and resolve problems
• Prevent fraud and protect our website
• Maintain accounting, tax and business records
• Improve our products, website and customer service
• Send marketing where you have agreed to receive it or where the law allows us to contact existing customers

We normally rely on one or more of the following legal grounds:

• Fulfilling our contract with you
• Meeting a legal obligation
• Our legitimate interests in operating and protecting the business
• Your consent, where required

You can unsubscribe from marketing at any time using the link in an email or by contacting us.

Who we share information with

We do not sell personal information.

We may share information where necessary with:

• Payment providers, such as Stripe or PayPal
• Royal Mail and other delivery companies
• Website hosting, security and IT providers
• Accounting and bookkeeping services
• Email and marketing providers
• Professional advisers, regulators or public authorities where required

Some providers may process information outside the UK. Where this happens, we use providers and safeguards intended to protect your information in accordance with UK data protection law.

How long we keep information

We keep personal information only for as long as reasonably necessary.

Order, invoice and accounting records are normally kept for at least six years. Customer-service correspondence and website records are kept for shorter periods unless needed for a dispute, legal obligation or security investigation.

If you unsubscribe from marketing, we may keep a limited record so that we do not contact you again.

Cookies

Cookies are small files stored on your device when you use a website.

We use necessary cookies to:

• Operate the shopping basket and checkout
• Keep customer accounts secure
• Process payments
• Prevent fraud and malicious activity
• Remember your cookie choices

These cookies are required for the website to work and cannot normally be disabled.

We may also use optional cookies for:

• Website analytics
• Remembering preferences
• Embedded content
• Measuring marketing or advertising

Where required, optional cookies will not be used unless you consent.

You can accept, refuse or change your choices through the Cookie Settings link on the website. You can also delete or block cookies through your browser, although this may prevent the basket, account or checkout from working correctly.

The Cookie Settings panel provides the current list of cookies, their purposes, providers and durations.

Security

We use reasonable technical and organisational measures to protect personal information, including access controls, secure payment providers, website security monitoring and backups.

No internet-based system can be guaranteed completely secure.

Your rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of your personal information
• Correct inaccurate information
• Ask us to delete or restrict information
• Object to certain uses, including direct marketing
• Withdraw consent
• Ask for certain information in a portable format

To exercise a right, contact help@themodeltreeshop.co.uk.

We may need to confirm your identity before responding.

You can also complain to the Information Commissioner’s Office if you are unhappy with how your information has been handled.

Changes to this policy

We may update this policy when our website, services, providers or legal obligations change. The latest version will always be published on this page.